title: [Mass media. Prevention and the media].
abstract: Though the information communicated by the media is important in so far as it wakes and upholds the interest of the population on a subject such as preventive medicine, it is not sufficient to change the behaviour of this population. The real reasons why opinion shows too much indifference towards preventive medicine should be analysed and the people responsible of this sector be made familiar with the needs and the language of the media.
mesh_terms: D001294:Attitude to Health; D001296:Audiovisual Aids; D006266:Health Education; D006801:Humans; D009524:Newspapers as Topic; D011315:Preventive Medicine; D011639:Public Opinion; D011845:Radio; D013557:Switzerland; D013690:Television
vernacular_title: Mass média. Prévention et média.