title: A marketplace model of consultation psychiatry in the general hospital.
abstract: The manner in which internists and surgeons view potential psychiatric consultations is analogous to the way in which consumers evalute a service or product in the marketplace. Factors that determine a purchase or a consultation request include 1) perception of need, 2) prior attitude and experience, 3) projected image, 4) availability, and 5) cost/benefit ratio. The author presents a model of psychiatric consultation, with similarities between research and development, manufacturing and merchandising phases on the one hand, and negotiation, investigation, and implementation phases on the other.
mesh_terms: D003132:Commerce; D003362:Cost-Benefit Analysis; D013502:General Surgery; D006295:Health Resources; D006769:Hospitals, General; D007388:Internal Medicine; D008389:Marketing of Health Services; D008962:Models, Theoretical; D011570:Psychiatry; D012017:Referral and Consultation