title: Prescribing information in drug advertisements.
abstract: The need for continuing education in clinical pharmacology for practising doctors is seen in the light of a study of the prescribing information contained in recent New Zealand drug advertisements. Less than half of the advertisements contained details of dosage and only a quarter mentioned toxic effects.
mesh_terms: D000329:Advertising; D011307:Drug Prescriptions; D009520:New Zealand; D010506:Periodicals as Topic; D004364:Pharmaceutical Preparations
chemical_list: D004364:Pharmaceutical Preparations