title: Making press interviews work for you.
abstract: A press interview provides a unique opportunity to promote a positive public image of your institution. A good interview takes preparation, some understanding of what interests the press, and often follow-up. Covering all three areas, this article tells the nurse administrator how to deal effectively with journalists.
mesh_terms: D003098:Collective Bargaining; D004648:Employee Grievances; D006801:Humans; D009524:Newspapers as Topic; D009738:Nursing Service, Hospital; D010506:Periodicals as Topic; D011641:Public Relations