title: Consumer decision making and health maintenance organizations: a review.
abstract: This article reviews studies relevant to the understanding of the consumer's decision-making processes with respect to health maintenance organization (HMOs). Research in this area is critical to the development of sound marketing programs for HMOs. A simple model is formulated and used to organize the review into four sections, each reflecting a different research approach. Critical comments on the state of current knowledge are made and suggested directions for further research are outlined.
mesh_terms: D003256:Community Participation; D003258:Consumer Behavior; D003657:Decision Making; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D006801:Humans; D008962:Models, Theoretical; D011641:Public Relations