Marketing: what it is, what it isn't.
If the marketing concept is to be successfully applied to the health care field, it must be viewed in its entirety. It must be seen as a business function that is tied to the goals of the hospital.
D003159:Community-Institutional Relations; D006040:Goals; D006295:Health Resources; D006739:Hospital Administration; D006801:Humans; D008389:Marketing of Health Services; D014481:United States; D014505:Urban Population