title: Color as a variable in making an erotic film more arousing.
abstract: Eight adult male subjects participated in a counterbalanced, repeated-measures design to determine the relative efficacy of color and black-and-white visual sexual stimuli in eliciting sexual arousing, as objectively measured by a mercury-in-rubber strain gauge transducer. There were no consistent or significant differences in either the intensity of the pattern of penile responding during color and black-and-white presentations of the same film.
mesh_terms: D000328:Adult; D001143:Arousal; D003116:Color; D004882:Erotica; D006801:Humans; D008297:Male; D009040:Motion Pictures