title: Prescription drug advertising: medical journal practices under different types of control.
abstract: Medication is one important aspect of health care delivery. The sources of information used to select appropriate medication include drug advertisements which appear in professional journals. There is a need to monitor the quality of these advertisements. The study reported in this paper includes a longitudinal (1961 to 1977) and cross-societal (Britain, United States and Australia) content analysis of drug advertisements. Such a comparison contributes to the debate concerning the type of regulation likely to be effective for this form of advertising.
mesh_terms: D000329:Advertising; D001315:Australia; D011307:Drug Prescriptions; D006801:Humans; D008137:Longitudinal Studies; D010506:Periodicals as Topic; D004364:Pharmaceutical Preparations; D006113:United Kingdom; D014481:United States
chemical_list: D004364:Pharmaceutical Preparations