The Luscher Color Test: sex differences in color preference.
Sex differences in color preference on the Luscher Color Test were investigated for the green and the yellow chips. 50 male and 79 female majors in education rated and ranked each color on the popular form of the test. Females ranked and rated yellow significantly higher than did the males. Implications regarding test validity for females are discussed.
D002755:Choice Behavior; D003118:Color Perception; D005260:Female; D006801:Humans; D008297:Male; D011581:Psychological Tests; D012737:Sex Factors