Color preference for black and white by infants and young children.
The purpose of this study was to determine whether a preference for the color white was present in infants and young children. A color preference test was administered to 160 subjects who ranged in age from 6 mo. to 4.5 yr. Data were obtained from a 120-item test in which 12 different pairs of toys were presented to each subject. The toys in each pair were identical except that one was black and the other was white. The toy the subject selected was considered the subject's preference and the color of that toy was recorded. Statistical analysis did not support existing literature, refuting the published idea that white preference is a general quality in all human beings.
D002657:Child Development; D002675:Child, Preschool; D002755:Choice Behavior; D003118:Color Perception; D005260:Female; D006801:Humans; D007223:Infant; D008297:Male