The use of cable television as a tool in health education of the elderly: screening.
A cable television channel was used to inform residents in a housing project for the elderly about a series of preventive health services. Screening and referral services for common health problems were offered to this group. The televised communications included a series of brief, informal advertising-style and direct teaching-style messages developed for each of five screening areas. An evaluation found that the televised messages had both direct and indirect effects on participation in the screening programs; overall attendance was about 8% of the estimated potential attendance. Knowledge and health attitude effects of the messages were also assessed.
D000368:Aged; D001294:Attitude to Health; D003256:Community Participation; D006266:Health Education / Q000592:standards; D006801:Humans; D011314:Preventive Health Services / Q000706:statistics & numerical data*; D013690:Television