Marketing ambulatory care.
A number of environmental factors are bringing about the "day of the vertical patient"--making the providing of comprehensive ambulatory care important for a hospital's survival. Careful design and implementation of ambulatory care programs must be accompanied by equally well-considered marketing strategies.
D000553:Ambulatory Care / Q000191:economics*; D003365:Costs and Cost Analysis; D003695:Delivery of Health Care / Q000191:economics*; D005161:Facility Regulation and Control; D006752:Hospital Planning / Q000191:economics / Q000331:legislation & jurisprudence; D006801:Humans; D008824:Michigan; D010044:Outpatient Clinics, Hospital / Q000191:economics / Q000458:organization & administration* / Q000706:statistics & numerical data; D011320:Primary Health Care / Q000191:economics; D011641:Public Relations