The health care market audit.
With marketing increasingly being accepted as a mechanism by which hospitals can more effectively meet community needs, a hospital can begin a marketing program by auditing its markets. This involves identifying, collecting, and evaluating information.
D003159:Community-Institutional Relations; D003258:Consumer Behavior; D005069:Evaluation Studies as Topic; D006285:Health Planning; D006295:Health Resources; D006301:Health Services Needs and Demand; D006752:Hospital Planning; D008389:Marketing of Health Services; D011795:Surveys and Questionnaires