The impact of peer pressure on the verbally expressed drug attitudes of male college students.
Peer pressure was shown to have a powerful influence on the verbally expressed drug attitudes of the undergraduate male sample. Subjects exposed to a group which consistently espoused either conservative (anti-drug) or liberal (pro-drug) attitudes toward the personal use of drug were highly likely to conform to the groups' attitudinal norms (p less than 0.001). Effects of natural peer groups are discussed along with recommendations for primary prevention programming and further research.
D001290:Attitude; D006801:Humans; D007389:Internal-External Control; D008297:Male; D010379:Peer Group; D012925:Social Conformity; D012928:Social Desirability; D013334:Students; D019966:Substance-Related Disorders / Q000209:etiology / Q000517:prevention & control; D014495:Universities; D014705:Verbal Behavior