title: Marketing a laser program.
abstract: The objective of a marketing program is to enhance knowledge and perceived desirability of a laser service, thereby improving profitability. Among the 15 tools that make up an effective marketing program are researching the market, identifying an appropriate niche, developing a marketing plan, using publications and advertising, and generating public relations.
authors.forename: J I
authors.initials: JI
authors.lastname: Pfister
mesh_terms: D000329:Advertising; D006801:Humans; D053685:Laser Therapy; D008389:Marketing of Health Services / Q000458:organization & administration*