title: The business of for-profit case management.
abstract: The growing number of older Americans is creating a major market for home care and case management services. Large corporations are entering the field to cash in on the beckoning profits. Individuals who are moving from not-for-profit case management agencies to start their own for-profit businesses bring solid values and much needed experience. However, they must learn to respect their knowledge for its financial worth and to apply solid business skills if they are to succeed against the large diversified corporations entering the field.
authors.forename: C
authors.initials: C
authors.lastname: Cress
mesh_terms: D016520:Entrepreneurship; D006801:Humans; D008329:Managed Care Programs / Q000458:organization & administration* / Q000639:trends; D008389:Marketing of Health Services / Q000458:organization & administration* / Q000639:trends; D011332:Privatization / Q000639:trends