title: Marketing: Part 4 of 4. Using quality assurance to promote the generic role.
abstract: Unless customers--purchasers, providers and the public--can identify the benefits of the health visiting service they are unlikely to see it as a priority provision, warns Joy Notter. In the fourth and final article in this series, she examines the role of quality and quality assurance in a marketing strategy to sell health visiting services.
authors.forename: J
authors.initials: J
authors.lastname: Notter
mesh_terms: D001294:Attitude to Health; D003152:Community Health Nursing / Q000592:standards*; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D011785:Quality Assurance, Health Care / Q000458:organization & administration*