title: It's what they don't print that counts.
authors.forename: J S
authors.initials: JS
authors.lastname: Dunnington
mesh_terms: D000329:Advertising; D002423:Cause of Death; D005260:Female; D006266:Health Education; D006801:Humans; D008175:Lung Neoplasms / Q000401:mortality; D008297:Male; D012737:Sex Factors; D012907:Smoking / Q000009:adverse effects* / Q000401:mortality