title: Risk language preferred by mothers in considering a hypothetical new vaccine for their children.
abstract: OBJECTIVE
  To determine the type of risk language preferred by mothers considering the use of hypothetical new vaccine for their children and to compare their choice with what their physicians perceived they would prefer.
  
  
  METHODS
  Mail survey.
  
  
  METHODS
  Thirteen family practices in southwestern Ontario.
  
  
  METHODS
  Women with at least one child between the ages of 6 months and 5 years and their physicians.
  
  
  METHODS
  Preferred risk language and physicians' predictions about patient preference.
  
  
  RESULTS
  Of the 226 women sent the questionnaire 208 (92%) responded. Of the 192 who indicated their risk language preference 118 (61%) chose a numeric statement. Of the 11 physicians who answered the question 8 (73%) predicted that their parents would prefer non-numeric statements. Although the women in the study were more likely to be married, were better educated and had higher family incomes than women of the same age in the Ontario population, risk language preference was not found to be related to any of those demographic characteristics.
  
  
  CONCLUSIONS
  Physicians must be prepared to outline the risks associated with vaccination in both quantitative and qualitative terms.
authors.affiliation: Department of Family Medicine, University of Western Ontario, London.
authors.forename: T R
authors.initials: TR
authors.lastname: Freeman
authors.forename: M J
authors.initials: MJ
authors.lastname: Bass
mesh_terms: D000328:Adult; D001294:Attitude to Health; D004522:Educational Status; D005260:Female; D006801:Humans; D007182:Income; D007802:Language; D008393:Marriage; D009035:Mothers / Q000523:psychology*; D012307:Risk Factors; D011795:Surveys and Questionnaires; D014612:Vaccines / Q000009:adverse effects*
chemical_list: D014612:Vaccines