title: Producing videotapes as professional marketing tools.
abstract: Professional quality videotapes are an effective way to reach audiences. Developing such tapes takes careful planning, time, and money, but they are well worth the effort involved. Our new role as "marketing agent" must be played with professionalism, expertise, persistence, and a sense of humor.
authors.affiliation: Audiology and Speech Sciences, Indiana University-Purdue University, Ft. Wayne.
authors.forename: L J
authors.initials: LJ
authors.lastname: Hess
authors.forename: N
authors.initials: N
authors.lastname: Harlan
authors.forename: E
authors.initials: E
authors.lastname: Dyer
authors.forename: B
authors.initials: B
authors.lastname: Lubker
mesh_terms: D001296:Audiovisual Aids; D005260:Female; D006266:Health Education; D006801:Humans; D007255:Information Services / Q000295:instrumentation*; D007804:Language Development; D008297:Male; D008402:Mass Media; D011641:Public Relations; D013060:Speech; D013066:Speech-Language Pathology / Q000295:instrumentation*; D013690:Television; D014743:Videotape Recording / Q000295:instrumentation*