New directions for hospital strategic management: the market for efficient care.
An analysis of current trends in the health care industry points to buyers seeking high quality, yet efficient, care as an emerging market segment. To target this market segment, hospitals must be prepared to market the efficient physicians. In the coming years, hospitals that can identify and market their best practicing providers will achieve a competitive advantage.
Chilingerian
J A
JA
Heller School Brandeis University.
D004526:Efficiency; D006739:Hospital Administration / Q000592:standards* / Q000639:trends; D008389:Marketing of Health Services / Q000458:organization & administration*; D008505:Medical Staff, Hospital / Q000592:standards; D017146:Models, Organizational; D015279:Organizational Culture; D010934:Planning Techniques; D010818:Practice Patterns, Physicians'; D011357:Product Line Management / Q000592:standards; D011785:Quality Assurance, Health Care / Q000458:organization & administration*; D014481:United States