title: Approaching the media with confidence.
abstract: The media are useful in communicating health information to the public. They are also a powerful way to promote and maintain positive nursing images. This paper examines the past portrayals of nurses in the media, explores the benefits of communicating nursing knowledge to the profession and to the community, and suggests strategies to access the media.
authors.affiliation: University of Wisconsin-Milwaukee School of Nursing 53201.
authors.forename: C D
authors.initials: CD
authors.lastname: Meade
mesh_terms: D001294:Attitude to Health; D003142:Communication; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D009726:Nurses; D011209:Power, Psychological; D012380:Role; D012938:Social Perception