The role of diagnosticity in stereotype formation: perceiving group means and variances.
Three experiments tested the hypotheses that while forming stereotypes of social groups, people abstract the central tendency and variability of different attribute dimensions to determine which ones best differentiate the groups and that more differentiating dimensions are more likely to become stereotypical in the sense of becoming strongly associated with the groups in memory. Supporting these hypotheses. Experiment 1 found that, after viewing behaviors performed by members of 2 groups, Ss characterized the groups more in terms of attribute dimensions indicating larger differences between the central tendencies of the groups, and Experiment 2 showed that this effect did not occur when Ss formed impressions of only 1 group. Experiment 3 found that Ss also characterized groups more in terms of attribute dimensions indicating lower within-group variability.
Ford
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Department of Psychology, University of Maryland, College Park 20742.
Stangor
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D000328:Adult; D005260:Female; D006801:Humans; D007360:Intelligence; D008297:Male; D012919:Social Behavior; D012933:Social Identification; D012938:Social Perception; D013240:Stereotyping