The roles of handedness and stimulus asymmetry in aesthetic preference.
When some pictures are mirror reversed, aesthetic evaluations of them change dramatically. Stimulus features that may be important in contributing to this effect are: (a) location of areas of principal interest or weight in the picture space, (b) cues that suggest a direction of motion within the picture. Dextrals and inverted sinistrals preferred paintings with cues suggesting motion proceeding from left to right over their mirror-reversed versions and also preferred those with weight concentrated in the left portions of the picture space. The explanation that best fits these data is that preference is promoted when the picture content encourages attention to its rightmost portions, thus placing a majority of the picture in the left visual field where it is directly processed by the right hemisphere.
Mead
A M
AM
University of Delaware.
McLaughlin
J P
JP
D000328:Adult; D001288:Attention; D002755:Choice Behavior; D004292:Dominance, Cerebral; D004954:Esthetics; D005260:Female; D007839:Functional Laterality; D006801:Humans; D008297:Male; D009949:Orientation; D010151:Paintings; D010364:Pattern Recognition, Visual