title: The infectiousness of pompous prose.
abstract: For centuries, scientists have been bombarded with pleas for plain language. Why have these pleas had no effect, when the problem of unreadable prose could be solved at a stroke?
authors.affiliation: British Veterinary Project, Republic of Yemen.
authors.forename: M W
authors.initials: MW
authors.lastname: Gregory
mesh_terms: D014956:Writing