A strategy for promoting breastfeeding among economically disadvantaged women and adolescents.
Best Start is an innovative social marketing approach to promote breastfeeding among low-income women. Focus group interviews were used to identify the determinants of infant-feeding decisions and the most effective strategies for encouraging women to breastfeed. Motivations and perceived barriers related to breastfeeding and social network influences on feeding choice are discussed. The findings were used to design a multifaceted breastfeeding promotion campaign aimed at new mothers, family members, health professionals, and the community at large.
Bryant
C A
CA
Coreil
J
J
D'Angelo
S L
SL
Bailey
D F
DF
Lazarov
M
M
D000293:Adolescent; D000328:Adult; D001294:Attitude to Health; D001942:Breast Feeding; D005260:Female; D006293:Health Promotion; D006801:Humans; D007231:Infant, Newborn; D009035:Mothers / Q000523:psychology; D009042:Motivation; D010353:Patient Education as Topic; D011203:Poverty