Marketing: Part 2 of 4. Shaping and selling the health visiting image.
Integral to the marketing process is the image projected to the consumer of the product s/he is being asked to buy. In the second of this series of articles on marketing health visiting, ANNE KELLY examines past and present images of health visiting and suggests ways to market a new image in keeping with clients' needs and health policies.
Kelly
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D001294:Attitude to Health; D003152:Community Health Nursing / Q000592:standards*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D012938:Social Perception