Marketing: Part 1 of 4. Promoting the health visiting profession.
Despite its long history, health visiting still suffers a low public and professional profile; few people know what health visitors do. In the first of a four-part series LIZ DAY argues that health visitors should adopt commercial marketing strategies to 'sell' their services to the public, to NHS managers and to primary health care colleagues. She suggests ways to adapt these commercial sales techniques to an NHS context.
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D003152:Community Health Nursing / Q000191:economics / Q000592:standards*; D003255:Consumer Organizations; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D015399:Nursing Research