Survey: many CEOs overlook PR staff's role in strategic planning.
Many CEOs say public relations is vital to their hospital's success, but don't give their PR officers a strategic role, a recent survey shows. CEOs with narrow views are "losing a great opportunity," says Richard Norling, president and CEO of Fairview Hospital and Healthcare Services, Minneapolis.
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D001291:Attitude of Health Personnel; D016542:Chief Executive Officers, Hospital / Q000706:statistics & numerical data; D003659:Decision Making, Organizational; D006739:Hospital Administration / Q000379:methods / Q000706:statistics & numerical data*; D007400:Interprofessional Relations; D010934:Planning Techniques; D011641:Public Relations / Q000706:statistics & numerical data*; D012380:Role; D011795:Surveys and Questionnaires; D014481:United States