title: Marketing messages: preferences, perceptions and performance.
authors.forename: M D
authors.initials: MD
authors.lastname: Weiss
authors.forename: K
authors.initials: K
authors.lastname: Savik
authors.forename: D K
authors.initials: DK
authors.lastname: Kjervik
mesh_terms: D001291:Attitude of Health Personnel; D003142:Communication; D003226:Congresses as Topic; D003659:Decision Making, Organizational; D005085:Exhibitions as Topic; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009741:Nursing Staff, Hospital / Q000523:psychology*