Marketing messages: preferences, perceptions and performance.
Weiss
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Savik
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Kjervik
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D001291:Attitude of Health Personnel; D003142:Communication; D003226:Congresses as Topic; D003659:Decision Making, Organizational; D005085:Exhibitions as Topic; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009741:Nursing Staff, Hospital / Q000523:psychology*