title: OH marketing--Part 1: The background.
abstract: OH practitioners are being asked to justify their services within organisations. In the first of two articles Christine Owen and Dr Victor Newman discuss ways of developing new approaches to the marketing of occupational health.
authors.forename: C
authors.initials: C
authors.lastname: Owen
authors.forename: V
authors.initials: V
authors.lastname: Newman
mesh_terms: D003362:Cost-Benefit Analysis; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009786:Occupational Health Services / Q000191:economics / Q000592:standards*; D011785:Quality Assurance, Health Care