Strategy and marketing tactics in nonprofit hospitals.
Through the analysis of questionnaire data, this study examines the strategic management styles of 114 nonprofit hospitals and the relationship between each of these styles and hospital marketing tactics. The analysis has important implications for nonprofit hospitals and other health care organizations.
Parry
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Colgate Darden Graduate School of Business Administration, University of Virginia.
Parry
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D005377:Financial Management, Hospital; D006279:Health Maintenance Organizations / Q000458:organization & administration; D006302:Health Services Research; D006788:Hospitals, Voluntary / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D009937:Organizational Objectives; D016134:Organizational Policy; D012494:Sampling Studies; D011795:Surveys and Questionnaires; D014481:United States