OH marketing--Part 1: The background.
OH practitioners are being asked to justify their services within organisations. In the first of two articles Christine Owen and Dr Victor Newman discuss ways of developing new approaches to the marketing of occupational health.
Owen
C
C
Newman
V
V
D003362:Cost-Benefit Analysis; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009786:Occupational Health Services / Q000191:economics / Q000592:standards*; D011785:Quality Assurance, Health Care