[Evaluation of results of a nutritional marketing intervention in Montreal restaurants].
This article reviews two major questions examined in conjunction with the evaluation of the feasibility of a nutritional marketing program in restaurants. The first question focuses on the acceptance by restaurateurs of this type of initiative and the second, on the receptiveness of consumers. The evaluation allows us to render a positive judgement regarding the project while recognizing its limitations. The evaluation also points to a number of ways in which the program should be changed if it is expanded.
Renaud
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L
DSC Hôpital général de Montréal, Québec.
Demers
A
A
D000329:Advertising; D002791:Cholesterol, Dietary; D004032:Diet; D004041:Dietary Fats; D006801:Humans; D008389:Marketing of Health Services; D052756:Nutritional Sciences / Q000193:education*; D015397:Program Evaluation; D011792:Quebec; D012147:Restaurants
D002791:Cholesterol, Dietary; D004041:Dietary Fats
Quelques enjeux d'une intervention de marketing nutritionnelle dans des restaurants de Montréal.