Is Rx couponing a viable direct-marketing technique?
Spaulding
C D
CD
College of Pharmacy, Ferris State University, Big Rapids, MI 49307.
Josephs
J W
JW
D000329:Advertising / Q000331:legislation & jurisprudence / Q000639:trends; D011307:Drug Prescriptions / Q000191:economics; D016568:Drugs, Generic; D006801:Humans; D007356:Insurance, Pharmaceutical Services; D007885:Legislation, Pharmacy; D010594:Pharmacies / Q000191:economics*; D014481:United States
D016568:Drugs, Generic