Wellness efforts: hospitals boost education, awareness--without physician backlash.
Prevention- and wellness-oriented marketing campaigns focus on consumers' health education needs, and can improve a hospital's standing with both consumers and physicians, executives say. Approaches vary widely, from wellness spots on a TV newscast to a direct-mail piece containing wildflower seeds.
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D001291:Attitude of Health Personnel; D006293:Health Promotion / Q000379:methods*; D008389:Marketing of Health Services / Q000379:methods*; D008505:Medical Staff, Hospital; D011641:Public Relations; D014481:United States