title: Is Rx couponing a viable direct-marketing technique?
authors.affiliation: College of Pharmacy, Ferris State University, Big Rapids, MI 49307.
authors.forename: C D
authors.initials: CD
authors.lastname: Spaulding
authors.forename: J W
authors.initials: JW
authors.lastname: Josephs
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence / Q000639:trends; D011307:Drug Prescriptions / Q000191:economics; D016568:Drugs, Generic; D006801:Humans; D007356:Insurance, Pharmaceutical Services; D007885:Legislation, Pharmacy; D010594:Pharmacies / Q000191:economics*; D014481:United States
chemical_list: D016568:Drugs, Generic