title: Wellness efforts: hospitals boost education, awareness--without physician backlash.
abstract: Prevention- and wellness-oriented marketing campaigns focus on consumers' health education needs, and can improve a hospital's standing with both consumers and physicians, executives say. Approaches vary widely, from wellness spots on a TV newscast to a direct-mail piece containing wildflower seeds.
authors.forename: J
authors.initials: J
authors.lastname: Johnsson
mesh_terms: D001291:Attitude of Health Personnel; D006293:Health Promotion / Q000379:methods*; D008389:Marketing of Health Services / Q000379:methods*; D008505:Medical Staff, Hospital; D011641:Public Relations; D014481:United States