title: Social marketing: its place in public health.
authors.affiliation: International Communication Enhancement Center, Tulane University School of Public Health and Tropical Medicine, New Orleans, LA 70012.
authors.forename: J C
authors.initials: JC
authors.lastname: Ling
authors.forename: B A
authors.initials: BA
authors.lastname: Franklin
authors.forename: J F
authors.initials: JF
authors.lastname: Lindsteadt
authors.forename: S A
authors.initials: SA
authors.lastname: Gearon
mesh_terms: D001291:Attitude of Health Personnel; D003906:Developing Countries; D004059:Diffusion of Innovation; D004992:Ethics, Medical; D015438:Health Behavior; D006266:Health Education / Q000592:standards / Q000639:trends; D006293:Health Promotion / Q000592:standards / Q000639:trends; D006296:Health Services / Q000706:statistics & numerical data; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration; D008402:Mass Media; D010348:Patient Care Team; D011209:Power, Psychological; D011635:Public Health Administration / Q000639:trends*; D012922:Social Change