Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem.
The efficacy of two public service announcements from Phase V of the "America Responds to AIDS" (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.
Siska
M
M
NAIEP, CDC, Atlanta, GA 30333.
Jason
J
J
Murdoch
P
P
Yang
W S
WS
Donovan
R J
RJ
D000163:Acquired Immunodeficiency Syndrome / Q000453:epidemiology / Q000517:prevention & control*; D000293:Adolescent; D000328:Adult; D001294:Attitude to Health; D005069:Evaluation Studies as Topic; D005260:Female; D006266:Health Education / Q000592:standards*; D006292:Health Priorities; D006801:Humans; D007087:Illinois; D008297:Male; D008875:Middle Aged; D009313:National Health Programs; D011634:Public Health; D013690:Television / Q000592:standards*; D013714:Tennessee; D014481:United States / Q000453:epidemiology