title: [Marketing as the beginning of a solution for health care. The patient as client. Interview by Fred Arm].
authors.forename: W
authors.initials: W
authors.lastname: Gehrig
mesh_terms: D006801:Humans; D008389:Marketing of Health Services; D017060:Patient Satisfaction
vernacular_title: Marketing als Lösungsansatz für das Gesundheitswesen. Der Patient als Kunde.