title: Marketing to consumers: unleashing technologies to help the public choose health service options.
authors.forename: S E
authors.initials: SE
authors.lastname: Nestor
mesh_terms: D000329:Advertising; D003159:Community-Institutional Relations; D003258:Consumer Behavior; D006801:Humans; D007255:Information Services / Q000592:standards* / Q000706:statistics & numerical data; D008389:Marketing of Health Services / Q000379:methods / Q000592:standards*; D010934:Planning Techniques; D011158:Population Growth; D011641:Public Relations; D014481:United States