title: Origin and impact of color on consumer preference for food.
abstract: There are great differences among species in the way pigment is deposited on the skin or in the egg yolk. Xanthophyll-type compounds produce the color. Consumers have associated a yellow color with a normal state of health. Many consumers insist on the color and indicate that increased cost is not much of a deterrent. At present, increasing the pigmenting properties of a poultry feed increases costs from $5 to $15/ton. Pigmentation is more costly in the fish industry and may increase the cost of the diet up to or over $100/ton, especially in the final 20% of the feed consumed before processing. The pigmentation should be consistent and uniform in both species. A history of high-pigment broilers is presented. High-pigment broilers lend themselves to effective television advertising.
authors.affiliation: Lynteq, Inc., Atlanta, Georgia 30347.
authors.forename: W D
authors.initials: WD
authors.lastname: Williams
mesh_terms: D000818:Animals; D003258:Consumer Behavior; D005518:Food Preferences; D006801:Humans; D010858:Pigmentation; D014481:United States