title: Communicating cancer-prevention information.
abstract: The message to the public regarding cancer prevention should emphasize moderation and evolutionary change in living habits rather than revolutions and focus on total life-style not just individual factors. It is essential to keep people focused on the modifiable factors that can really make a difference. Currently, people worry about minutiae, ie, possible substances in the environment that might cause some cancers, rather than the main, more clearly defined factors, eg, smoking, diet, and sedentary living. The media must play a major role in cancer prevention, assisted by rational, clear-speaking professionals.
authors.forename: J E
authors.initials: JE
authors.lastname: Brody
mesh_terms: D003142:Communication; D006266:Health Education / Q000379:methods*; D006801:Humans; D009369:Neoplasms / Q000517:prevention & control*