title: The role of the midwife and consumer groups as advocates for the rights of the consumer.
abstract: There has been an increasing number of consumer advocacy groups actively lobbying for the right of women to have an informed choice about care and facilities for their childbearing. Mothers and Midwives Action (MAMA) South Australia Inc was formed in 1989 to campaign for improved childbirth services for the women of South Australia. Although the group has been involved in a number of issues this article will concentrate on two, the group's participation in the planning of a Birthing Unit at the new Adelaide Medical Centre for Women and Children and the setting up of a Childbirth Information Centre. The difficulties and complexities of successful lobbying will be discussed within the context of the Ottawa Charter. Midwives in their advocacy role need to be more aware of consumer issues. They must be prepared to participate actively, supporting the consumer when appropriate, both on a personal level and collectively as a professional group. The MAMA group in Adelaide SA has been both supportive and helpful in the production of this article.
authors.forename: A
authors.initials: A
authors.lastname: Biggins
mesh_terms: D003255:Consumer Organizations / Q000458:organization & administration*; D005260:Female; D006801:Humans; D008427:Maternal Health Services / Q000592:standards*; D009721:Nurse Midwives / Q000592:standards*; D010344:Patient Advocacy; D011247:Pregnancy; D012380:Role; D013021:South Australia