title: The challenge of dental advertising: Oregon and the nation.
authors.affiliation: College of Business, Oregon State University, Corvallis.
authors.forename: B W
authors.initials: BW
authors.lastname: Becker
authors.forename: D O
authors.initials: DO
authors.lastname: Kaldenberg
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D001291:Attitude of Health Personnel; D003815:Dentists / Q000523:psychology; D006801:Humans; D009922:Oregon; D011215:Practice Management, Dental; D011639:Public Opinion