title: Needs assessment as a marketing strategy: an experience for baccalaureate nursing students.
abstract: A marketing needs assessment was undertaken as a community health project for baccalaureate nursing students. The objective of the project were: (1) to conduct a needs assessment utilizing the concepts of marketing in health planning, and (2) to identify health needs of a community based on active participation by members of the community. Through a collaborative effort with a community health agency, students were able to integrate the principles of marketing and participative decision-making into a learning experience. The results of the needs assessment provided the agency with valuable information for strategic planning.
authors.affiliation: University of Connecticut School of Nursing, Storrs 06269.
authors.forename: R
authors.initials: R
authors.lastname: Colangelo
authors.forename: B
authors.initials: B
authors.lastname: Goldrick
mesh_terms: D000328:Adult; D003152:Community Health Nursing / Q000193:education* / Q000379:methods; D003256:Community Participation; D006285:Health Planning; D006301:Health Services Needs and Demand; D006801:Humans; D007857:Leadership; D008389:Marketing of Health Services / Q000379:methods*; D009730:Nursing Assessment / Q000379:methods*; D010348:Patient Care Team; D011795:Surveys and Questionnaires