Public relations. Part II, Strategies and tactics.
In Part I of this series, the six steps in the public relations process are discussed. They include identifying publics, conducting research, establishing goals, developing and implementing public relations strategies, and evaluating outcomes. In Part II, many of the commonly used public relations strategies and tactics are described.
Nurse Executive Associates, Inc., Washington, DC.
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D001296:Audiovisual Aids; D006801:Humans; D007407:Interviews as Topic / Q000379:methods; D008402:Mass Media; D009729:Nursing; D011641:Public Relations; D014481:United States; D014956:Writing