title: Marketing nursing beyond the walls.
abstract: Nurse self-actualization and service to the community are two key concepts that nurse administrators must address in developing the vision for the future direction of the nursing department. A marketing venture at a university teaching hospital demonstrated a cost-effective mechanism to meet these goals.
authors.affiliation: Nursing Marketing Task Force, University of Kentucky Hospital, Lexington.
authors.forename: C
authors.initials: C
authors.lastname: Ireson
authors.forename: D
authors.initials: D
authors.lastname: Weaver
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D003284:Contract Services; D005260:Female; D006293:Health Promotion; D006745:Hospital Bed Capacity, 300 to 499; D006801:Humans; D007629:Kentucky; D008297:Male; D008389:Marketing of Health Services; D008875:Middle Aged; D009738:Nursing Service, Hospital / Q000639:trends*; D013177:Sports