Hospital marketing: a new frontier.
Competition is now forcing hospitals to become more efficient and market-wise. This article investigates the past, present and future trends in hospital marketing. Dramatic changes are taking place at a staggering pace in the health care arena. An understanding of the necessity of hospital marketing is essential for all health care workers.
Thorne
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D004469:Economics, Hospital; D015285:Hospital-Patient Relations; D006801:Humans; D008389:Marketing of Health Services; D012051:Reimbursement Mechanisms