title: Analyzing the health care environment: "You can't hit what you can't see".
abstract: The health care environment of the 1990s promises to be every bit as dynamic and complex as the environment of the 1980s. Health care managers must identify emerging issues and incorporate these issues into the strategic management process. This article discusses a five-step process for analyzing the changing environment facing health care organizations.
authors.affiliation: Graduate School of Management, University of Alabama, Birmingham.
authors.forename: P M
authors.initials: PM
authors.lastname: Ginter
authors.forename: W J
authors.initials: WJ
authors.lastname: Duncan
authors.forename: W D
authors.initials: WD
authors.lastname: Richardson
authors.forename: L E
authors.initials: LE
authors.lastname: Swayne
mesh_terms: D003695:Delivery of Health Care / Q000458:organization & administration / Q000639:trends*; D004777:Environment; D005544:Forecasting; D006270:Health Facility Administrators / Q000592:standards*; D006801:Humans; D007255:Information Services / Q000706:statistics & numerical data; D009936:Organizational Innovation; D010934:Planning Techniques; D011340:Problem Solving