title: Nurses as role models and health educators.
abstract: This paper focuses on the role of the nurse as both a role model and as a health educator and examines some key areas where tension between these two appear to exist. The context is the changing British National Health Service and the expectations of both the providers of the care and the consumers. The concept of the nurse as a role model for health is explored: the use of the term 'role' and its implications for nurses; what being a role model might mean for nurses and some of the stresses which living up to these role models might impose; the extra burden of an implied healthy role model and the expectations which are placed on nurses from both within and outwith the profession. Communication theory and the view of the nurse as a 'credible source' may add to these pressures and this paper tries to offer to nurses an alternative standpoint from which they may begin to tackle their health promotion/education activities. The traditional role of the nurse as a health educator is examined and a variety of options are offered to encourage nurses to consider their approach to dealing with clients within the context of health education. Some different models of education which are more suitable for the flexible approach which is required for health education are outlined. The paper closes with some discussion points which suggest that self-awareness and personal developments may be among the most important qualities which nurses need to be effective health educators.
authors.affiliation: Health Education Department, Argyll and Clyde Health Board, Paisley, Strathclyde, Scotland.
authors.forename: A C
authors.initials: AC
authors.lastname: Clarke
mesh_terms: D002755:Choice Behavior; D003142:Communication; D004506:Education, Nursing / Q000592:standards; D015438:Health Behavior; D006266:Health Education / Q000379:methods*; D006694:Holistic Health; D006801:Humans; D009726:Nurses / Q000523:psychology*; D010353:Patient Education as Topic; D012380:Role; D012649:Self Concept; D012938:Social Perception; D013240:Stereotyping