title: Maximizing market potential in home care.
abstract: National trends in demographics and skyrocketing healthcare costs are escalating the demand for home healthcare. As a result, competition for a share of the home care dollar has become fierce. In the next decade, home care providers--hospitals, proprietary companies, and nonprofit agencies--will be competing for a portion of the projected $60 billion in home care earnings. The author offers three recommendations to providers who wish to ensure survival and growth in these fast-moving times.
authors.affiliation: Stonerock & Associates, Kalamazoo, Michigan.
authors.forename: C
authors.initials: C
authors.lastname: Stonerock
mesh_terms: D000329:Advertising; D001291:Attitude of Health Personnel; D004465:Economic Competition; D006699:Home Care Services / Q000191:economics* / Q000458:organization & administration; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D011639:Public Opinion; D012017:Referral and Consultation; D012718:Set, Psychology; D012933:Social Identification; D012938:Social Perception