title: Hospital marketing: a new frontier.
abstract: Competition is now forcing hospitals to become more efficient and market-wise. This article investigates the past, present and future trends in hospital marketing. Dramatic changes are taking place at a staggering pace in the health care arena. An understanding of the necessity of hospital marketing is essential for all health care workers.
authors.forename: L M
authors.initials: LM
authors.lastname: Thorne
mesh_terms: D004469:Economics, Hospital; D015285:Hospital-Patient Relations; D006801:Humans; D008389:Marketing of Health Services; D012051:Reimbursement Mechanisms