title: [ABC of practice management: M-Marketing (2)].
authors.affiliation: Management-Institut Medizin und Zahnmedizin, Ludwigshafen.
authors.forename: U F
authors.initials: UF
authors.lastname: Weber
authors.forename: G J
authors.initials: GJ
authors.lastname: Dhom
mesh_terms: D006801:Humans; D008389:Marketing of Health Services; D011215:Practice Management, Dental
vernacular_title: ABC des Praxis-Managements: M-Marketing (II).