title: Magical thinking and alcohol labels.
abstract: 31 men and 29 women were randomly assigned to conditions in which they drank water they had labeled as either WATER, ALCOHOL, or NOT ALCOHOL, then completed a mood measure. Subjects given the ALCOHOL label who reported low frequency of using alcohol had a significantly greater positive mood and a less negative mood than subjects in the other conditions.
authors.affiliation: Department of Psychology, Arizona State University, Tempe 85287.
authors.forename: J M
authors.initials: JM
authors.lastname: Springer
authors.forename: C T
authors.initials: CT
authors.lastname: Nagoshi
mesh_terms: D000328:Adult; D000339:Affect; D000428:Alcohol Drinking / Q000523:psychology*; D000434:Alcoholic Beverages; D001143:Arousal; D005260:Female; D006801:Humans; D008273:Magic; D008297:Male; D012718:Set, Psychology; D013850:Thinking