title: The taste of desserts' packages.
abstract: This article reports an experiment on expressing the behavioural meaning of designed objects. Can a designer express the taste of a desert in the form of its packaging and can consumers match these forms when tasting the desserts? Analysis of responses of 12 adults indicates positive answers to these questions.
authors.affiliation: Faculty of Industrial Design Engineering, Delft University of Technology, The Netherlands.
authors.forename: C J
authors.initials: CJ
authors.lastname: Overbeeke
authors.forename: M E
authors.initials: ME
authors.lastname: Peters
mesh_terms: D000328:Adult; D001290:Attitude; D005511:Food Handling; D005518:Food Preferences / Q000523:psychology*; D005556:Form Perception; D006801:Humans; D013649:Taste