Magical thinking and alcohol labels.
31 men and 29 women were randomly assigned to conditions in which they drank water they had labeled as either WATER, ALCOHOL, or NOT ALCOHOL, then completed a mood measure. Subjects given the ALCOHOL label who reported low frequency of using alcohol had a significantly greater positive mood and a less negative mood than subjects in the other conditions.
Springer
J M
JM
Department of Psychology, Arizona State University, Tempe 85287.
Nagoshi
C T
CT
D000328:Adult; D000339:Affect; D000428:Alcohol Drinking / Q000523:psychology*; D000434:Alcoholic Beverages; D001143:Arousal; D005260:Female; D006801:Humans; D008273:Magic; D008297:Male; D012718:Set, Psychology; D013850:Thinking