title: What this industry needs is a Marlboro man.
authors.affiliation: Knowles Electronics, Inc., Itasca, IL.
authors.forename: S
authors.initials: S
authors.lastname: Kochkin
mesh_terms: D001298:Audiology / Q000379:methods; D003717:Denial, Psychological; D006310:Hearing Aids / Q000523:psychology / Q000592:standards*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D012938:Social Perception