title: Marketing for the dental practice.
abstract: This article is the text of a lecture Prof. Lachotski held during a congress of the Dutch Dental Association (N.M.T.). Prof. Lachotski is Professor in Industrial Science and member of the board of the German retail company ASKO.
authors.affiliation: University of Nijenrode, The Netherlands.
authors.forename: F
authors.initials: F
authors.lastname: Lachotski
mesh_terms: D006801:Humans; D008389:Marketing of Health Services; D011215:Practice Management, Dental