Marketing for the dental practice.
This article is the text of a lecture Prof. Lachotski held during a congress of the Dutch Dental Association (N.M.T.). Prof. Lachotski is Professor in Industrial Science and member of the board of the German retail company ASKO.
Lachotski
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University of Nijenrode, The Netherlands.
D006801:Humans; D008389:Marketing of Health Services; D011215:Practice Management, Dental