title: [Marketing: an instrument in transforming health care to health service].
abstract: Due to historical developments emphasis in thinking and acting in dentistry was placed on providing care. Changes in society and dentistry resulted in a greater patients' independence and in an increased demand for service. Marketing enables to cope with the transformation of care into service and improves efficiency and quality.
authors.forename: H H
authors.initials: HH
authors.lastname: Tan
mesh_terms: D006801:Humans; D008389:Marketing of Health Services; D011215:Practice Management, Dental
vernacular_title: Marketing: een instrument bij de transformatie van zorg naar dienstverlening.