title: Advertising and the dental profession. Retrospective and prospective.
authors.affiliation: College of Business, Oregon State University.
authors.forename: B W
authors.initials: BW
authors.lastname: Becker
authors.forename: D O
authors.initials: DO
authors.lastname: Kaldenberg
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence / Q000639:trends; D001291:Attitude of Health Personnel; D003813:Dentistry / Q000639:trends; D003815:Dentists; D006801:Humans; D014481:United States