title: Effects of type of value appealed to and valence of appeal on children's dental health behavior.
abstract: Examined the effects of the type of value appealed to and valence of appeal on children's intentions to engage in toothbrushing, their self-report of toothbrushing frequency, and their plaque level. 98 fifth-grade students served as the participants. Slide shows appealed to either health- or socially oriented values and also differed with respect to valence (positive vs. negative). A control group received a message that provided basic dental health information. Group comparisons revealed that children who received the negative social appeal showed a significant improvement in plaque level. Only the negative social appeal group differed significantly from the control group on the dependent measures.
authors.affiliation: Department of Psychology, University of Alabama.
authors.forename: L G
authors.initials: LG
authors.lastname: Knapp
mesh_terms: D002648:Child; D016854:Dental Anxiety / Q000523:psychology*; D003774:Dental Plaque Index; D005260:Female; D006267:Health Education, Dental; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D009042:Motivation; D012945:Social Values; D014099:Toothbrushing / Q000523:psychology*