title: Guilt appeals in advertising: an exploratory study.
authors.affiliation: College of Business Administration, University of Maine, Orono.
authors.forename: M B
authors.initials: MB
authors.lastname: Pinto
authors.forename: S
authors.initials: S
authors.lastname: Priest
mesh_terms: D000328:Adult; D000329:Advertising; D000786:Anger; D001290:Attitude; D003657:Decision Making; D005260:Female; D006167:Guilt; D006240:Happiness; D006801:Humans; D008875:Middle Aged; D014931:Women, Working / Q000523:psychology