title: Measuring contraceptive values: an alternative approach.
abstract: Previous assessments of individuals' values for various contraceptive consequences have employed one of four methodologies: free elicitation, direct ratings, multiple regression, or factor analysis. All four methodologies are flawed because they produce group rather than individual values, relying on rating scales, and fail to incorporate information regarding consequence trade-offs. Axiomatic conjoint measurement is proposed as an alternative methodology and used to determine individuals' values for a selected set of contraceptive consequences at two stages of the family-planning career.
authors.affiliation: Center for Research on Judgment and Policy, University of Colorado, Boulder 80309.
authors.forename: C A
authors.initials: CA
authors.lastname: Nickerson
authors.forename: G H
authors.initials: GH
authors.lastname: McClelland
authors.forename: D M
authors.initials: DM
authors.lastname: Petersen
mesh_terms: D001290:Attitude; D016000:Cluster Analysis; D003267:Contraception / Q000379:methods* / Q000523:psychology / Q000706:statistics & numerical data; D003268:Contraception Behavior / Q000706:statistics & numerical data; D003627:Data Interpretation, Statistical; D003657:Decision Making; D005163:Factor Analysis, Statistical; D005193:Family Planning Services; D005260:Female; D006801:Humans; D007206:Individuality; D008297:Male; D012044:Regression Analysis; D012107:Research Design