title: Certificate programs--an effective marketing strategy.
authors.forename: P
authors.initials: P
authors.lastname: Fay
mesh_terms: D000329:Advertising / Q000379:methods*; D002568:Certification / Q000592:standards*; D004509:Education, Nursing, Continuing / Q000379:methods*; D006801:Humans; D009042:Motivation; D009740:Nursing Staff / Q000193:education / Q000523:psychology*