title: Simply irresistible! Marketing health to the student consumer.
authors.affiliation: University of North Carolina, Charlotte.
authors.forename: L A
authors.initials: LA
authors.lastname: Berne
authors.forename: C B
authors.initials: CB
authors.lastname: Smith
authors.forename: T E
authors.initials: TE
authors.lastname: Walch
mesh_terms: D006277:Health Fairs / Q000458:organization & administration; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D009657:North Carolina; D013334:Students; D014495:Universities