title: Nursing and business: the new frontier.
abstract: Understanding free market principles is important for fulfilling nursing's obligation to professional stewardship. Stewardship is the act of conserving and enhancing what we have received from those before us, then disseminating it to new generations in the hopes of creating a stronger, more vital profession. In order to do that, nursing needs an improved understanding of the marketplace. This will help nursing grow as a profession, particularly through entrepreneurial and intrapreneurial efforts.
authors.forename: R L
authors.initials: RL
authors.lastname: Simpson
mesh_terms: D003132:Commerce; D004993:Ethics, Nursing; D006801:Humans; D008389:Marketing of Health Services; D009726:Nurses; D011331:Private Practice; D012380:Role