CEOs: well-informed reporters can be powerful hospital allies.
Working with the news media to achieve accurate, fair reporting on one's hospital can be a time-consuming chore, but CEOs say the effort is well worth it. Sometimes, even crisis-mode media management can have its upside.
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D001291:Attitude of Health Personnel; D016542:Chief Executive Officers, Hospital; D003142:Communication; D003625:Data Collection; D006739:Hospital Administration / Q000379:methods*; D011641:Public Relations / Q000706:statistics & numerical data*; D014481:United States