A study of children's taste and visual preferences in dentifrices.
Variables and gimmicks can make choosing a dentifrice for a child complicated. Various flavors, colors, shapes, consistency, labelling, and type of dispensers provide a constellation of choices for the consumer. This study sought to determine whether children actually prefer the dentifrices designed for them. Visually the child-oriented products were preferred; modern containers were preferred over the traditional. In terms of taste, however, "child-flavored" dentifrices were not preferred over the regular flavor of the same brand, when one is tasted after the other.
Department of Dental Hygiene, School of Dentistry, West Virginia University, Morgantown 26506.
C S
CS
Spear
L A
LA
Savisky
D016010:Binomial Distribution; D016009:Chi-Square Distribution; D002648:Child; D002652:Child Behavior; D002755:Choice Behavior; D003116:Color; D003802:Dentifrices; D004349:Drug Packaging; D005260:Female; D006801:Humans; D008297:Male; D013649:Taste
D003802:Dentifrices