Marketing the nursing practice of obstetrics.
This article offers nurses a conceptual framework for marketing their skills and discusses how that framework can be applied to obstetric nursing practice. A thorough understanding of the framework presented will provide maternity nurses with the foundation they need to participate effectively in a marketing plan. Examples of the application of the framework to specific clinical situations are examined.
Lycoming College, Williamsport, Pennsylvania.
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PZ
Dill
D000329:Advertising; D006040:Goals; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009731:Nursing Audit; D015399:Nursing Research; D009773:Obstetric Nursing / Q000191:economics / Q000592:standards*; D010934:Planning Techniques; D011364:Professional Practice / Q000191:economics / Q000592:standards*