Listen and you will be heard: the importance of the consumer in the development of mass media material.
MacAskill
S G
SG
Advertising Research Unit, Department of Marketing, University of Strathclyde, Glasgow, Scotland.
Hastings
G B
GB
D000293:Adolescent; D000328:Adult; D000329:Advertising; D002648:Child; D003142:Communication; D003254:Consumer Advocacy; D006293:Health Promotion; D006801:Humans; D008402:Mass Media; D012606:Scotland; D016540:Smoking Cessation