Listen and you will be heard: the importance of the consumer in the development of mass media material.
Advertising Research Unit, Department of Marketing, University of Strathclyde, Glasgow, Scotland.
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SG
MacAskill
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GB
Hastings
D000293:Adolescent; D000328:Adult; D000329:Advertising; D002648:Child; D003142:Communication; D003254:Consumer Advocacy; D006293:Health Promotion; D006801:Humans; D008402:Mass Media; D012606:Scotland; D016540:Smoking Cessation