Nurse recruitment. From selling to marketing.
Nursing vacancies are many, but applicants are few. So what will motivate qualified candidates to respond to your hospital's nurse recruitment advertisements rather than to those of your competitors? An applicant-friendly marketing approach to recruitment advertising can give your hospital the competitive edge in filling those hard-to-fill nursing vacancies.
Pattan
J E
JE
Professional Consulting Services, Macon, GA.
D000329:Advertising / Q000379:methods; D006801:Humans; D008389:Marketing of Health Services; D009741:Nursing Staff, Hospital / Q000600:supply & distribution*; D010560:Personnel Selection / Q000379:methods*; D014481:United States