title: What OR can learn from marketing approaches.
authors.forename: G
authors.initials: G
authors.lastname: Saffitz
mesh_terms: D003625:Data Collection / Q000379:methods / Q000592:standards; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration / Q000592:standards*; D009874:Operations Research; D009937:Organizational Objectives; D017060:Patient Satisfaction; D012108:Research Personnel / Q000193:education* / Q000592:standards