title: Effects of a school-based alcohol education program with a media prevention component.
abstract: The effects of an alcohol education presentation with a media component of public service announcements were evaluated. The presentation was conducted over three (consecutive) days with 10th and 11th grade students in a rural area of South Carolina. The professionally produced announcements focused on drinking and driving. 52 subjects were assigned by classroom to either of two treatment groups or a control condition. Both treatment groups received the educational presentation but differed in that Group 2 was also exposed to the videotaped announcements. Effects of exposure were evaluated in separate measures of knowledge, attitudes, and alcohol involvement, using a pre-posttest design, with a 1-mo. follow-up. Analysis showed an effect of over-all program on knowledge at follow-up, but none on attitudes or alcohol involvement. These findings and their implications are discussed in the context of previous evaluations of alcohol education programs and media efforts.
authors.affiliation: Psychology Department, Francis Marion College, Florence, SC 29501.
authors.forename: D
authors.initials: D
authors.lastname: Collins
authors.forename: T
authors.initials: T
authors.lastname: Cellucci
mesh_terms: D000063:Accidents, Traffic / Q000517:prevention & control; D000293:Adolescent; D000428:Alcohol Drinking / Q000517:prevention & control* / Q000523:psychology; D000437:Alcoholism / Q000517:prevention & control* / Q000523:psychology; D005260:Female; D006266:Health Education / Q000379:methods*; D006801:Humans; D008297:Male; D012424:Rural Population; D013022:South Carolina; D013690:Television