title: Update on direct-to-consumer advertising of prescription drugs.
authors.affiliation: CIBA-Geigy Corp., Ardsley, NY.
authors.forename: S
authors.initials: S
authors.lastname: Feisullin
authors.forename: R B
authors.initials: RB
authors.lastname: Sause
mesh_terms: D000329:Advertising / Q000639:trends*; D001294:Attitude to Health; D004345:Drug Industry / Q000592:standards; D011307:Drug Prescriptions; D005544:Forecasting; D010595:Pharmacists; D014481:United States; D014486:United States Food and Drug Administration