The use of mass media to promote breastfeeding.
Breastfeeding promotion is currently hampered by four major problems: the decline in funding for campaigns; failure to use mass media; lack of program evaluation; and vague messages. Thorough social marketing research could determine why women are turning away from breastfeeding and what messages could be used to make breastfeeding a more attractive feeding option. Similar efforts should be made to include breastfeeding messages in other programs, such as family planning, growth monitoring, and oral rehydration therapy.
Parlato
M B
MB
Nutrition Communications Project, Academy for Educational Development, Washington, DC 20037.
D001942:Breast Feeding; D005260:Female; D006293:Health Promotion; D006801:Humans; D008402:Mass Media