What OR can learn from marketing approaches.
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D003625:Data Collection / Q000379:methods / Q000592:standards; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration / Q000592:standards*; D009874:Operations Research; D009937:Organizational Objectives; D017060:Patient Satisfaction; D012108:Research Personnel / Q000193:education* / Q000592:standards