Good physician relations key to success of women's centers.
Women's health centers are opening across the country, fueled by clinical, cultural, consumer and marketing factors. But before opening a women's center, it's important to consider all the elements that can make such a venture a success--or not. Experts say it's important to carry out a philosophy of women's health, including a strong patient education component, to complete physician recruiting before the center is to open, to hire a director, and to consider the gender issues related to staffing. In a related phenomenon, breast health centers are gaining attention as a new marketing focus in ambulatory care.
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D000553:Ambulatory Care / Q000458:organization & administration; D005260:Female; D006754:Hospital Restructuring / Q000639:trends*; D006801:Humans; D008327:Mammography / Q000191:economics; D008389:Marketing of Health Services / Q000639:trends; D010820:Physicians; D014481:United States; D014932:Women's Health Services / Q000458:organization & administration*