General practitioners in preventive health screenings.
The conclusions from this campaign are that the mix of media (television-radio) publicity reached all age groups attracting a good response to the specific smear test clinics and to general practitioners during normal consulting. The campaign demonstrated that if co-ordination is good, general practitioners can provide an effective health screening service. The favourable public relations aspect can only be beneficial to the profession's standing in the community.
Penna
J
J
Berri Medical Clinic, South Australia.
Rosenthal
D R
DR
D001315:Australia; D005260:Female; D006291:Health Policy; D006293:Health Promotion; D006801:Humans; D008402:Mass Media; D010821:Physicians, Family; D011314:Preventive Health Services / Q000639:trends*; D014626:Vaginal Smears