Marketing critical care education programs.
In an effort to attract critical care staff to hospitals and defray education costs, many hospitals are asking educators to market critical care programming to the nursing community. A lack of marketing and business skills may make this task seem more overwhelming than it actually is. Steps in marketing are discussed and suggestions for marketing critical care education programs are offered.
Kotecki
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D000329:Advertising; D003422:Critical Care; D003479:Curriculum; D004509:Education, Nursing, Continuing / Q000592:standards; D006801:Humans; D007318:Inservice Training / Q000592:standards*; D009741:Nursing Staff, Hospital / Q000193:education / Q000600:supply & distribution*; D010560:Personnel Selection / Q000379:methods*