title: Commitment to service is good strategy.
abstract: Hospital leaders need a clear vision of how corporate purpose and function are aligned with mission. The one concept that can unite all of these areas is service, say Chip R. Bell, Ph.D., and Ron Zemke, of Performance Research Associates Inc. With the proper service focus, a hospital can be both patient- and marketing-oriented.
authors.forename: C R
authors.initials: CR
authors.lastname: Bell
authors.forename: R
authors.initials: R
authors.lastname: Zemke
mesh_terms: D003142:Communication; D006740:Hospital Administrators / Q000592:standards*; D015285:Hospital-Patient Relations; D009937:Organizational Objectives; D010934:Planning Techniques; D014481:United States