title: Marketing to the mature population, Part 2: Developing marketing strategies.
authors.forename: D H
authors.initials: DH
authors.lastname: Tootelian
mesh_terms: D000368:Aged; D005260:Female; D006299:Health Services for the Aged / Q000191:economics / Q000639:trends*; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000639:trends*; D010593:Pharmaceutical Services / Q000191:economics / Q000639:trends*