title: Niche marketing: it's good for business.
authors.affiliation: Medicine Shoppe, Huntington, W.Va.
authors.forename: T E
authors.initials: TE
authors.lastname: Menighan
mesh_terms: D006801:Humans; D008389:Marketing of Health Services / Q000639:trends*; D010593:Pharmaceutical Services / Q000639:trends*