Organizational control and the status of marketing in multihospital systems.
Research on organizational control and multihospital systems has focused on operational and performance characteristics. Little attention has been directed to the role of marketing as an operational strategy. This article examines the practice of marketing across interorganizational types and develops comparative profiles.
Tucker
L R
LR
Barney School of Business Administration, University of Hartford, Connecticut.
Zaremba
R A
RA
D001294:Attitude to Health; D006777:Hospitals, Proprietary / Q000458:organization & administration; D006788:Hospitals, Voluntary / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration*; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D014481:United States