title: Operationalizing the theory of planned behavior.
abstract: The Theory of Planned Behavior (TPB) is an expectancy-value theory that provided a framework for the study of behavioral and normative beliefs affecting health behaviors. The purpose of this article is to describe operationalization of the TPB. The process of instrument development is explicated, with examples from two studies of BSE behavior in older women. Potential threats to reliability are discussed.
authors.affiliation: School of Nursing, University of Washington, Seattle 98195.
authors.forename: H M
authors.initials: HM
authors.lastname: Young
authors.forename: L
authors.initials: L
authors.lastname: Lierman
authors.forename: G
authors.initials: G
authors.lastname: Powell-Cope
authors.forename: D
authors.initials: D
authors.lastname: Kasprzyk
authors.forename: J Q
authors.initials: JQ
authors.lastname: Benoliel
mesh_terms: D000368:Aged; D000369:Aged, 80 and over; D001294:Attitude to Health; D001940:Breast; D005260:Female; D015438:Health Behavior; D006801:Humans; D007389:Internal-External Control; D008875:Middle Aged; D009042:Motivation; D010353:Patient Education as Topic / Q000592:standards*; D011582:Psychological Theory; D015203:Reproducibility of Results; D016353:Self-Examination / Q000523:psychology*; D012718:Set, Psychology; D011795:Surveys and Questionnaires / Q000592:standards*