title: Image enhancement. Developing a program for perioperative nurses.
abstract: An image campaign focuses on the strengths of nurses to promote nursing, and in doing so, helps nurses rediscover the values and commitment that are at the heart of the profession. Nursing's image will change when nurses themselves change.
authors.affiliation: Abbott Northwestern Hospital, Minneapolis.
authors.forename: J M
authors.initials: JM
authors.lastname: Morath
authors.forename: C A
authors.initials: CA
authors.lastname: Bielecki
authors.forename: W L
authors.initials: WL
authors.lastname: Carlson
authors.forename: K R
authors.initials: KR
authors.lastname: MarcAurele
mesh_terms: D001291:Attitude of Health Personnel; D004649:Employee Incentive Plans; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods; D009741:Nursing Staff, Hospital / Q000523:psychology*; D009745:Nursing, Supervisory / Q000379:methods; D009871:Operating Room Nursing / Q000592:standards*; D011209:Power, Psychological; D012649:Self Concept; D012938:Social Perception; D013192:Staff Development / Q000379:methods