title: Communicating mission: research is vital.
authors.affiliation: Professional Research Consultants (PRC).
authors.forename: J M
authors.initials: JM
authors.lastname: Inguanzo
mesh_terms: D003142:Communication; D003159:Community-Institutional Relations; D003625:Data Collection; D005069:Evaluation Studies as Topic; D006788:Hospitals, Voluntary / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D009937:Organizational Objectives; D011639:Public Opinion; D012106:Research; D014481:United States