A model for marketing in the military health care setting.
Current literature demonstrates a lack of discussion relative to the marketing of military health care. This is unfortunate, as marketing should be approached as a valuable tool for showing the quality of work provided by a medical facility and for improving consumer relations. The benefit is a public better educated about the military health services system and more attuned to the rationale behind various types of access and availability decisions. This article provides a marketing process usable by military hospitals and health care organizations.
Rubenstein
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Medical Service Corps, Falls Church, VA 22041-3258.
D006772:Hospitals, Military / Q000458:organization & administration; D008389:Marketing of Health Services / Q000458:organization & administration*; D008887:Military Medicine / Q000458:organization & administration*; D014481:United States