title: Sale of the century: images of nursing in the Movietonews during World War II.
abstract: Images of nursing in televised news have been problematic at a time when recruitment of nurses is a critical need. During the World War II years, a massive campaign successfully recruited nurses, and newsreels were a major source of news information. An analysis of two years, 1942 to 1944, of the Movietonews, the largest US newsreel company, identifies images presented during the times, considers those images in a historical context, and proposes successful recruitment strategies that could be useful today. Nursing's scientific base, the great demand for nurses, and a link between public needs and nurses' skill and intelligence are powerful images that should be promulgated in today's news media.
authors.affiliation: College of Nursing, University of South Carolina, Columbia.
authors.forename: S Y
authors.initials: SY
authors.lastname: Stevens
mesh_terms: D002321:Career Choice; D005260:Female; D049673:History, 20th Century; D006801:Humans; D008888:Military Nursing; D009040:Motion Pictures; D010559:Personnel Management; D010560:Personnel Selection; D012938:Social Perception; D014481:United States; D014857:Warfare; D000078329:Workforce