title: A model for marketing in the military health care setting.
abstract: Current literature demonstrates a lack of discussion relative to the marketing of military health care. This is unfortunate, as marketing should be approached as a valuable tool for showing the quality of work provided by a medical facility and for improving consumer relations. The benefit is a public better educated about the military health services system and more attuned to the rationale behind various types of access and availability decisions. This article provides a marketing process usable by military hospitals and health care organizations.
authors.affiliation: Medical Service Corps, Falls Church, VA 22041-3258.
authors.forename: D A
authors.initials: DA
authors.lastname: Rubenstein
mesh_terms: D006772:Hospitals, Military / Q000458:organization & administration; D008389:Marketing of Health Services / Q000458:organization & administration*; D008887:Military Medicine / Q000458:organization & administration*; D014481:United States