title: Institutional advertising: boon or bane?
abstract: Dental advertising has long been considered an anathema by the dental profession. However, in recent years, legalisation of dental advertising in the United States and later, Britain, introduced a new dimension into dental advertising. Professional organisations which decided on institutional advertising had reported impressive returns. The benefits and shortcomings of institutional advertising are discussed.
authors.affiliation: Department of Preventive Dentistry, National University of Singapore.
authors.forename: G
authors.initials: G
authors.lastname: Soh
mesh_terms: D000329:Advertising; D003813:Dentistry / Q000458:organization & administration*; D004990:Ethics, Dental; D012953:Societies, Dental