title: Results of marketing. Institutional advertising is a reality and a success in Quebec.
authors.affiliation: Ordre des dentistes du Québec.
authors.forename: C
authors.initials: C
authors.lastname: Covit
authors.forename: J
authors.initials: J
authors.lastname: Richer
mesh_terms: D000329:Advertising; D006267:Health Education, Dental; D006801:Humans; D008389:Marketing of Health Services; D011792:Quebec; D013690:Television