title: Offering-level strategy formulation in health service organizations.
abstract: One of six different strategies must be selected for a health service offering to provide consumers with distinctive value and achieve sustainable competitive advantage in a market or market segment. Decisions must be made regarding objectives sought, market segmentation, market scope, and the customer-value proposition that will be pursued.
authors.affiliation: Department of Health Administration, Medical College of Virginia/Virginia Commonwealth University, Richmond.
authors.forename: D D
authors.initials: DD
authors.lastname: Pointer
mesh_terms: D003362:Cost-Benefit Analysis; D003659:Decision Making, Organizational; D003663:Decision Trees; D004465:Economic Competition / Q000458:organization & administration*; D004467:Economics; D006739:Hospital Administration / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D008962:Models, Theoretical; D009937:Organizational Objectives; D010934:Planning Techniques; D011357:Product Line Management / Q000379:methods*; D011787:Quality of Health Care / Q000191:economics; D014481:United States