Institutional advertising: boon or bane?
Dental advertising has long been considered an anathema by the dental profession. However, in recent years, legalisation of dental advertising in the United States and later, Britain, introduced a new dimension into dental advertising. Professional organisations which decided on institutional advertising had reported impressive returns. The benefits and shortcomings of institutional advertising are discussed.
Soh
G
G
Department of Preventive Dentistry, National University of Singapore.
D000329:Advertising; D003813:Dentistry / Q000458:organization & administration*; D004990:Ethics, Dental; D012953:Societies, Dental