Community impact of a localized smoking cessation contest.
The present study assessed the effectiveness of a localized community contest timed to coincide with a statewide smoking cessation contest. Follow-up interviews were conducted with 218 local contest participants and 198 participants from the statewide contest. Overall cessation impact (participation rate x abstinence) was 0.39 percent for the local contest and 0.09 percent for the statewide contest. Localized community contests offered in conjunction with statewide or national campaigns may represent cost-effective methods of reaching large numbers of smokers.
Lando
H A
HA
Division of Epidemiology, School of Public Health, University of Minnesota, Minneapolis 55455.
Loken
B
B
Howard-Pitney
B
B
Pechacek
T
T
D000328:Adult; D003153:Community Health Services; D003362:Cost-Benefit Analysis; D005260:Female; D005500:Follow-Up Studies; D006293:Health Promotion / Q000191:economics / Q000379:methods*; D006801:Humans; D008297:Male; D008910:Minnesota / Q000453:epidemiology; D012907:Smoking / Q000453:epidemiology; D000074606:Smoking Prevention