title: Setting a practice style.
abstract: Creating a corporate image is a subject that many companies will spend amazing amounts of time and money getting right, yet is often totally ignored by the small business or professional. In the third article in his series Andy looks at how the general practitioner can (and should) give serious thought to this topic before allowing other more immediate matters to overwhelm his attention.
authors.forename: A
authors.initials: A
authors.lastname: Lane
mesh_terms: D004616:Emblems and Insignia; D006801:Humans; D008389:Marketing of Health Services; D011215:Practice Management, Dental