[Possibilities and limitations of public relations activities in the development of organized neighborhood assistance].
The article deals with the question how well known a new social service becomes which is completely based on voluntary and honorary work. The new service, organized neighbourhood help in Zürich-Altstetten, has been in existence since three years. To find out to what degree this new social service was known, a representative survey was carried out by telephone in which 208 persons living in the district referred to were interviewed one and a half years after the organized neighbourhood help had started working. --50% of the people living in the district Zürich-Altstetten were aware of the organized neighbourhood help, twice as many women than men knowing about it. The same relationship was observed between people who were fully occupied and people occupied in part-time jobs or not working: twice as many people of the latter group knew about this new social service. --About half of the people interviewed were interested in receiving more information about the service and 36% could even imagine participating in it. Although more information about the neighbourhood help was sent to these people, one year later still no one had applied. --The findings hint at a division of labour between the different channels of information: newspapers provide general information whereas pamphlets and recommendations from other social services are more likely to lead to registration.
Budowski
M
M
Abt. für Psychosoziale Medizin, Psychiatrische Poliklinik, Universitätsspital Zürich.
Rothlin
S
S
Meyer-Fehr
P
P
Bösch
J
J
D000328:Adult; D000368:Aged; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008875:Middle Aged; D011632:Public Assistance; D011641:Public Relations; D012947:Social Work; D013557:Switzerland; D014838:Volunteers
Möglichkeiten und Grenzen der Offentlichkeitsarbeit beim Aufbau einer organisierten Nachbarschaftshilfe.