title: Marketing of nursing education: a case study.
authors.affiliation: Graduate School of Management, Pepperdine University, Malibu, California 90263.
authors.forename: L E
authors.initials: LE
authors.lastname: Leigh
authors.forename: A C
authors.initials: AC
authors.lastname: Frauman
mesh_terms: D001291:Attitude of Health Personnel; D004496:Education, Continuing; D004508:Education, Nursing, Baccalaureate; D004518:Education, Professional, Retraining; D006801:Humans; D007587:Job Description; D007588:Job Satisfaction; D009657:North Carolina; D009726:Nurses / Q000523:psychology*; D012649:Self Concept