title: CEOs as risk takers--from vision to reality.
abstract: Health care management today is inherently risky. And because of the environment of high CEO turnover and bottom-line responsibility in which executives work, some CEOs become enmeshed in a crisis-management mode on a day-to-day basis. But there are some administrators with broader visions of what their institutions should be and what they should achieve, and who are willing to risk their reputations--and more--to bring those visions to reality. From a Massachusetts' hospital system's downsizing to a California medical center's pioneering advances in technology to a Nebraska hospital system's new marketing approach to an Ohio CEO's creativity mandate, here's how six CEOs in very different situations took risks.
mesh_terms: D006740:Hospital Administrators / Q000523:psychology*; D006801:Humans; D009936:Organizational Innovation; D012309:Risk-Taking; D014481:United States