title: Globalization of the pharmaceutical industry: the physician's role in optimizing drug use.
abstract: In this new era of globalization, the physician must consider cultural differences in choosing methods of disseminating information so that practitioners in diverse settings may optimize drug usage. In addition, increasing competition, stimulated by the imminent unification of the European market in 1992, demands that the industry physician be concerned with developing possible new indications and cost-effective applications. These factors will enhance roles for the medical affairs physician in the pharmaceutical industry.
authors.affiliation: Worldwide Regulatory Affairs, R & D, Procter and Gamble Company, Cincinnati, Ohio 45202.
authors.forename: M D
authors.initials: MD
authors.lastname: Young
mesh_terms: D004345:Drug Industry / Q000458:organization & administration*; D004363:Drug Utilization / Q000458:organization & administration; D005062:European Union; D014943:Global Health; D006801:Humans; D010819:Physician's Role