title: Clarkson rewrites the book on hospital marketing.
authors.forename: J
authors.initials: J
authors.lastname: Johnsson
mesh_terms: D006740:Hospital Administrators / Q000523:psychology*; D006745:Hospital Bed Capacity, 300 to 499; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D009329:Nebraska; D010934:Planning Techniques; D012309:Risk-Taking