title: Marketing the home healthcare agency. Do nurses and physicians agree?
abstract: Increasingly, hospital nurse administrators are being called upon to organize and implement home care services and to market these services to physicians, patients, and family members. A survey of hospital personnel revealed that both nurses and physicians perceived themselves as the persons primarily responsible for determining the patient's need for postdischarge home care. In listing criteria for selecting a home care agency for patient referral, nurses and physicians rated service dependability and nursing care quality as the most important criteria.
authors.affiliation: Rush-Presbyterian-St. Luke's Medical Center, Chicago, Illinois.
authors.forename: C E
authors.initials: CE
authors.lastname: Schmidt
authors.forename: D A
authors.initials: DA
authors.lastname: Gillies
authors.forename: D
authors.initials: D
authors.lastname: Biordi
authors.forename: D A
authors.initials: DA
authors.lastname: Child
mesh_terms: D000329:Advertising; D001291:Attitude of Health Personnel; D006699:Home Care Services / Q000191:economics / Q000592:standards; D006801:Humans; D008389:Marketing of Health Services; D008505:Medical Staff, Hospital / Q000523:psychology; D009741:Nursing Staff, Hospital / Q000523:psychology; D010351:Patient Discharge; D012017:Referral and Consultation