Australia's media campaign against drug abuse.
A quasi-experimental research design found evidence of a weak main effect of the first stage of Australia's media campaign against drug abuse. Although there was no evidence of behavioral or perceptual changes, there was an increase in support for more restrictive antidrinking and antismoking legislation. This effect was enhanced in respondents who were interviewed prior to the campaign. Implications for future media campaigns against drug abuse are considered.
Barber
J J
JJ
Department of Behavioural Sciences, James Cook University of North Queensland, Townsville, Australia.
Grichting
W L
WL
D000328:Adult; D000437:Alcoholism / Q000517:prevention & control; D001294:Attitude to Health; D001315:Australia; D003431:Cross-Cultural Comparison; D005260:Female; D006266:Health Education / Q000379:methods*; D006801:Humans; D008297:Male; D008402:Mass Media; D000074606:Smoking Prevention; D019966:Substance-Related Disorders / Q000517:prevention & control*