title: Viewpoint: increasing market share through self-awareness--an existential perspective.
authors.affiliation: Cashill Communications Corporation, Kansas City, MO.
authors.forename: J
authors.initials: J
authors.lastname: Cashill
mesh_terms: D001364:Awareness; D005086:Existentialism / Q000523:psychology; D006740:Hospital Administrators / Q000523:psychology*; D006801:Humans; D008389:Marketing of Health Services; D011050:Policy Making; D012380:Role; D012649:Self Concept; D014481:United States