title: Sales forces key to marketing's future.
authors.forename: E J
authors.initials: EJ
authors.lastname: Moran
mesh_terms: D000407:Alabama; D003132:Commerce; D006745:Hospital Bed Capacity, 300 to 499; D008389:Marketing of Health Services / Q000458:organization & administration*; D009820:Ohio; D010564:Personnel, Hospital