title: Ensuring value by supporting consumer decision making.
authors.affiliation: Options & Choices, Inc., Cheyenne, WY 82009.
authors.forename: H H
authors.initials: HH
authors.lastname: Gardner
authors.forename: C A
authors.initials: CA
authors.lastname: Sneiderman
mesh_terms: D003256:Community Participation / Q000191:economics*; D003258:Consumer Behavior; D003657:Decision Making; D006264:Health Benefit Plans, Employee / Q000706:statistics & numerical data*; D010817:Physician-Patient Relations; D014481:United States