title: The 1989 Mary E. Switzer lecture: marketing health care services for the new millennium.
authors.affiliation: Southern Connecticut State University, New Haven 06515.
authors.forename: S C
authors.initials: SC
authors.lastname: Holley
mesh_terms: D000488:Allied Health Personnel / Q000191:economics; D006801:Humans; D008389:Marketing of Health Services / Q000639:trends*; D014481:United States