title: The role of the media in organ donation.
authors.affiliation: Transplant International, Canada.
authors.forename: W J
authors.initials: WJ
authors.lastname: Brady
mesh_terms: D003254:Consumer Advocacy; D003258:Consumer Behavior; D006266:Health Education; D006801:Humans; D008402:Mass Media; D010819:Physician's Role; D011641:Public Relations; D012380:Role; D014019:Tissue Donors; D009927:Tissue and Organ Procurement