title: Medicine and the media.
abstract: Whether physicians like it or not, the media is playing a growing role in the care of patients. Physicians must be prepared to deal with growing patient awareness of their health, and they must provide balance for inaccurate information when it is presented. For the physician grappling with this emerging situation, a careful understanding of medicine and the media is essential.
authors.forename: B P
authors.initials: BP
authors.lastname: McDonough
mesh_terms: D008402:Mass Media; D010819:Physician's Role; D012380:Role; D014481:United States