title: Senior membership programs should be cross-marketing tools.
abstract: Senior membership programs, a long-time staple in marketing strategies, are undergoing changes. Hospital executives say that to be successful, membership programs must offer more than just free meals and travelogs. Most thriving membership programs have a strong clinical orientation.
authors.forename: J
authors.initials: J
authors.lastname: Johnsson
mesh_terms: D000368:Aged; D006299:Health Services for the Aged; D006739:Hospital Administration / Q000639:trends*; D006754:Hospital Restructuring / Q000639:trends*; D006801:Humans; D008389:Marketing of Health Services; D010820:Physicians; D012017:Referral and Consultation; D014481:United States