title: Reaching the readers: experience with the AMA specialty journals.
authors.affiliation: Office of Specialty Journals, American Medical Association, Chicago, IL 60610.
authors.forename: M D
authors.initials: MD
authors.lastname: Springer
authors.forename: G D
authors.initials: GD
authors.lastname: Lundberg
authors.forename: J T
authors.initials: JT
authors.lastname: Baker
authors.forename: T J
authors.initials: TJ
authors.lastname: Carroll
mesh_terms: D000574:American Medical Association; D008511:Medicine; D010506:Periodicals as Topic; D013038:Specialization; D014481:United States