title: Photomarketing in dentistry. The instant photo option.
abstract: The need for and uses of an instant dental photographic system are described. The marketing applications (internal marketing, patient education, periodontal, and orthodontic) and nonmarketing applications (legal, laboratory communication, and self-evaluation) are discussed.
authors.forename: G A
authors.initials: GA
authors.lastname: Freedman
mesh_terms: D003813:Dentistry / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D010781:Photography