Cigarette smoking: effect on perceptions of source credibility.
This study examined the effect of cigarette smoking on the perceptions of source credibility. A sample of smokers and nonsmokers were recruited (N = 272) and randomly assigned to view one of four versions of a photograph: male with cigarette, female with cigarette, male without cigarette, and female without cigarette. Perceptions of the photographs were then recorded using a credibility scale. Nonsmoking models were rated significantly higher than smokers in competency, character, and composure while smoking models received significantly higher marks than nonsmokers in extroversion.
Tokheim
C L
CL
University of Nebraska, Omaha 68182.
Wanzenried
J W
JW
Powell
F C
FC
D000328:Adult; D001290:Attitude; D005260:Female; D006801:Humans; D007398:Interpersonal Relations; D008297:Male; D012659:Semantic Differential; D012907:Smoking / Q000523:psychology*