Nursing and marketing: collaborative teaching.
The authors discuss a graduate course in health care marketing using both nursing and marketing professionals in a collaborative teaching effort. Didactic material was supplemented with practical experience in designing promotional and marketing strategies.
Selder
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Wassem
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D003132:Commerce / Q000193:education*; D003479:Curriculum; D004508:Education, Nursing, Baccalaureate; D006801:Humans; D008389:Marketing of Health Services