title: Nursing and marketing: collaborative teaching.
abstract: The authors discuss a graduate course in health care marketing using both nursing and marketing professionals in a collaborative teaching effort. Didactic material was supplemented with practical experience in designing promotional and marketing strategies.
authors.forename: F E
authors.initials: FE
authors.lastname: Selder
authors.forename: R A
authors.initials: RA
authors.lastname: Wassem
mesh_terms: D003132:Commerce / Q000193:education*; D003479:Curriculum; D004508:Education, Nursing, Baccalaureate; D006801:Humans; D008389:Marketing of Health Services