title: Marketers hone their skills to reach target markets.
abstract: New challenges lie ahead for health care marketers. Marketers must communicate with several important groups: their own administration, the general public, employers, hospital employees, and, of course, physicians. And as budgets tighten, the methods used to communicate must become more creative and more efficient.
authors.forename: D
authors.initials: D
authors.lastname: White
authors.forename: M
authors.initials: M
authors.lastname: Christensen
mesh_terms: D001291:Attitude of Health Personnel; D003142:Communication; D003258:Consumer Behavior; D003625:Data Collection; D006739:Hospital Administration; D008389:Marketing of Health Services / Q000458:organization & administration*; D010820:Physicians; D012017:Referral and Consultation; D013223:Statistics as Topic; D014481:United States