Strategic, operational, and marketing concerns of product-line management in health care.
Product-line management is a specialist strategy that focuses on specific products and markets. This article presents a typology of organizational approaches to implementing such a strategy and discusses the advantages and disadvantages of each. Finally, the relationship of the control of marketing to product-line strategy and decentralization is discussed.
Zelman
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WN
School of Public Health, University of North Carolina, Chapel Hill.
Parham
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DL
D002497:Centralized Hospital Services; D003659:Decision Making, Organizational; D006739:Hospital Administration / Q000379:methods*; D006782:Hospitals, Special / Q000458:organization & administration; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D008511:Medicine / Q000458:organization & administration; D010934:Planning Techniques; D011357:Product Line Management / Q000379:methods*; D013038:Specialization; D014481:United States