Using public relations to market nursing service.
Planned, skillful use of public relations in marketing nursing services can facilitate achievement of the nursing organization's goals and objectives. The local community, news media, bankers, local politicians, government officials, and social action groups all can take an active or reactive interest in nursing's activities. Public relations can provide an effective approach for achieving optimal results within the political and economic constraints of the current marketplace.
D001296:Audiovisual Aids; D003362:Cost-Benefit Analysis; D006801:Humans; D008389:Marketing of Health Services; D008402:Mass Media; D009738:Nursing Service, Hospital / Q000458:organization & administration*; D009937:Organizational Objectives; D011641:Public Relations; D012938:Social Perception