title: Economic analysis in the evaluation of health promotion.
abstract: The problems of using cost-effectiveness analysis in health promotion are set out in order to argue against the simplistic application of QALY-type analysis between the preventive and curative sectors. The difficulties of conceptualizing and measuring 'effectiveness', and the obstacle of achieving predictive validity in cost-effectiveness analysis are discussed.
authors.forename: A
authors.initials: A
authors.lastname: Cribb
authors.forename: A
authors.initials: A
authors.lastname: Haycox
mesh_terms: D003362:Cost-Benefit Analysis; D006293:Health Promotion / Q000191:economics*; D006801:Humans; D006113:United Kingdom