There is no convincing evidence for a relationship between cigarette advertising and consumption.
A recent New Zealand study can be challenged on the grounds of inadequate theorization, questionable modelling and operationalization, and the ignoring of contradictory data. Therefore, its public-policy implications in terms of curbing or banning tobacco promotion are highly dubious.
Boddewyn
J J
JJ
D000329:Advertising / Q000639:trends*; D003430:Cross-Sectional Studies; D006801:Humans; D015994:Incidence; D009520:New Zealand / Q000453:epidemiology; D012907:Smoking / Q000453:epidemiology*; D000074606:Smoking Prevention