title: Strategic planning for nursing homes: a market opportunity analysis perspective.
abstract: Market opportunity analysis is a framework for systematic strategic planning involving the analysis of demand, market segments, competition, industry, and channels of referrals. This approach enables nursing homes to select target markets and to design marketing programs to attract those target markets.
authors.affiliation: Bentley College, Waltham, Massachusetts.
authors.forename: J
authors.initials: J
authors.lastname: John
authors.forename: A R
authors.initials: AR
authors.lastname: Miller
mesh_terms: D003365:Costs and Cost Analysis; D006275:Health Facility Planning / Q000191:economics*; D006801:Humans; D008389:Marketing of Health Services; D009735:Nursing Homes / Q000191:economics*; D014481:United States