title: Enrollment management.
abstract: Attracting and retaining students in schools of nursing are of crucial importance to faculty. Although enrollment management functions are not part of the traditional faculty role, the authors describe how nursing faculty in a private liberal arts college instituted and implemented a successful enrollment management plan.
authors.forename: D
authors.initials: D
authors.lastname: Demarest
authors.forename: A
authors.initials: A
authors.lastname: Harris
authors.forename: C
authors.initials: C
authors.lastname: Vance
mesh_terms: D000329:Advertising; D005181:Faculty, Nursing; D006801:Humans; D008389:Marketing of Health Services; D012579:Schools, Nursing; D012938:Social Perception