title: In rural Indonesia social marketing of oral rehydration salts the mothers' perspective.
abstract: The Indonesia Health Department has been intensifying efforts to increase mothers' access to and use of oral rehydration salts (ORS) for the last several years. The approach utilizes a social marketing perspective to persuade the parents. This report describes the results of two consecutive field interventions using this approach. The first utilized a combination of public sector and commercial sector resources. The second used the public sector alone.
authors.affiliation: Center for Community Health Education, Department of Health, Jakarta, Indonesia.
authors.forename: I B
authors.initials: IB
authors.lastname: Mantra
authors.forename: J
authors.initials: J
authors.lastname: Davies
mesh_terms: D002648:Child; D002675:Child, Preschool; D003968:Diarrhea, Infantile / Q000628:therapy*; D004573:Electrolytes; D006266:Health Education; D006293:Health Promotion; D006801:Humans; D007214:Indonesia; D007223:Infant; D008389:Marketing of Health Services; D009035:Mothers / Q000193:education; D012424:Rural Population
chemical_list: D004573:Electrolytes; C034130:ORALIT