Marketing models. Baylor Health Care System. A case example.
Viamonte
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Pope
J
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Dishman
J
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D000046:Academic Medical Centers; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration* / Q000592:standards; D008962:Models, Theoretical; D015279:Organizational Culture; D009936:Organizational Innovation; D009937:Organizational Objectives; D015397:Program Evaluation; D013781:Texas