title: Marketing models. Baylor Health Care System. A case example.
authors.forename: N E
authors.initials: NE
authors.lastname: Viamonte
authors.forename: J
authors.initials: J
authors.lastname: Pope
authors.forename: J
authors.initials: J
authors.lastname: Dishman
mesh_terms: D000046:Academic Medical Centers; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration* / Q000592:standards; D008962:Models, Theoretical; D015279:Organizational Culture; D009936:Organizational Innovation; D009937:Organizational Objectives; D015397:Program Evaluation; D013781:Texas