title: Focus groups: a program planning technique.
abstract: To successfully develop nurse retention programs, a thorough organizational analysis, including the identification of problems, is necessary. Used as a management tool, focus groups that use the organization's nursing staff provide a unique method of data collection for identifying problems that now exist in the organization. The authors discuss this method for obtaining information for strategic planning for retention of nurses.
authors.affiliation: DesRosier Associates, Seattle, Washington.
authors.forename: M B
authors.initials: MB
authors.lastname: DesRosier
authors.forename: K C
authors.initials: KC
authors.lastname: Zellers
mesh_terms: D007588:Job Satisfaction; D015399:Nursing Research; D009741:Nursing Staff, Hospital / Q000458:organization & administration; D010560:Personnel Selection; D010563:Personnel Turnover; D010934:Planning Techniques