Marketing models. Children's Memorial Hospital. A case study.
Lakier
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D006776:Hospitals, Pediatric; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration* / Q000592:standards; D008962:Models, Theoretical; D009820:Ohio; D009937:Organizational Objectives; D015397:Program Evaluation; D011639:Public Opinion