title: Market administration in health care delivery.
abstract: Market and segment administration represent an alternative perspective to recently popular product or product line administration approaches. By focusing on specific markets and segments of interest, market administration can further the organization's mission and promote its financial viability.
authors.affiliation: Health and Hospital Services, Bellevue, Washington.
authors.forename: S
authors.initials: S
authors.lastname: MacStravic
mesh_terms: D003142:Communication; D004991:Ethics, Institutional; D005376:Financial Management; D005377:Financial Management, Hospital; D006739:Hospital Administration / Q000379:methods*; D008389:Marketing of Health Services / Q000379:methods*; D011357:Product Line Management / Q000379:methods*; D014481:United States