title: Practice building with brochures.
abstract: Practice brochures are used by many dentists as a means of attracting patients to the office and providing them information. Creating an effective brochure requires careful selection of content, clear writing, and attractive format. Effective distribution is also essential if the brochure is to accomplish its purpose. A survey of practices using brochures revealed interesting findings on these various aspects of the practice brochure as a marketing tool.
authors.forename: C L
authors.initials: CL
authors.lastname: Milone
mesh_terms: D008389:Marketing of Health Services / Q000379:methods*; D010174:Pamphlets; D011215:Practice Management, Dental; D011641:Public Relations