title: The marketing of health care.
authors.forename: P R
authors.initials: PR
authors.lastname: Loubeau
authors.forename: B
authors.initials: B
authors.lastname: Gerber
mesh_terms: D000329:Advertising; D003258:Consumer Behavior; D006739:Hospital Administration / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration*; D011357:Product Line Management / Q000379:methods*; D011641:Public Relations