title: [Attitude of South African dentists and final year dental students to advertising].
abstract: Advertising or promotion comprises two aspects: the advertising message and the advertising medium. Since both aspects are viewed differently by various professions, including the dental profession, the current investigation was carried out to ascertain the attitude of South African dental practitioners. Although it was found that the majority of dentists were against the advertising of new practices and re-advertising of existing practices, the majority of the final year dental students of 1986 were in favour. Both groups, however, were against unlimited advertising and also preferred professional cards to press, radio and television as the medium of communication.
authors.forename: I C
authors.initials: IC
authors.lastname: du Preez
authors.forename: C A
authors.initials: CA
authors.lastname: van der Merwe
authors.forename: L
authors.initials: L
authors.lastname: Hugo
mesh_terms: D000328:Adult; D000329:Advertising; D000368:Aged; D001291:Attitude of Health Personnel; D003815:Dentists / Q000523:psychology*; D005260:Female; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000379:methods; D008875:Middle Aged; D013335:Students, Dental / Q000523:psychology*
vernacular_title: Die houding van Suid-Afrikaanse tandartse en finale-jaar tandheelkundige studente teenoor adverternsie.