title: Market and market segment portfolio assessment for hospitals.
abstract: Frequent and ongoing assessment of a hospital's market size, share of market, and share of mind can have significant implications for marketing efforts.
authors.affiliation: Planning and Marketing, Health and Hospital Services, Bellevue, Washington.
authors.forename: S
authors.initials: S
authors.lastname: MacStravic
mesh_terms: D006301:Health Services Needs and Demand; D006739:Hospital Administration / Q000191:economics*; D008389:Marketing of Health Services; D010043:Outcome and Process Assessment, Health Care; D011357:Product Line Management; D014481:United States