Health care quality: the new marketing challenge.
More and more buyers of health care are evaluating the quality of care as well as the cost. To stay competitive, providers must now learn how to sell quality.
Nelson
C W
CW
Northeastern University, College of Business Administration, Boston, Massachusetts.
Goldstein
A S
AS
D054598:Blue Cross Blue Shield Insurance Plans; D014487:Centers for Medicare and Medicaid Services, U.S.; D006279:Health Maintenance Organizations; D006801:Humans; D007591:Joint Commission on Accreditation of Healthcare Organizations; D008389:Marketing of Health Services; D008485:Medical Audit; D010465:Perception; D011366:Professional Review Organizations; D011787:Quality of Health Care; D014481:United States