title: Health care quality: the new marketing challenge.
abstract: More and more buyers of health care are evaluating the quality of care as well as the cost. To stay competitive, providers must now learn how to sell quality.
authors.affiliation: Northeastern University, College of Business Administration, Boston, Massachusetts.
authors.forename: C W
authors.initials: CW
authors.lastname: Nelson
authors.forename: A S
authors.initials: AS
authors.lastname: Goldstein
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans; D014487:Centers for Medicare and Medicaid Services, U.S.; D006279:Health Maintenance Organizations; D006801:Humans; D007591:Joint Commission on Accreditation of Healthcare Organizations; D008389:Marketing of Health Services; D008485:Medical Audit; D010465:Perception; D011366:Professional Review Organizations; D011787:Quality of Health Care; D014481:United States