title: Physician-authors: doctors take aim at a healthy market.
authors.forename: P P
authors.initials: PP
authors.lastname: Morgan
mesh_terms: D001877:Books; D003142:Communication; D006801:Humans; D010353:Patient Education as Topic; D010549:Personal Satisfaction; D010817:Physician-Patient Relations; D010820:Physicians; D014956:Writing