title: CEOs can make it easier to drive a hard bargain.
authors.forename: L
authors.initials: L
authors.lastname: Souhrada
mesh_terms: D003132:Commerce; D006270:Health Facility Administrators; D006740:Hospital Administrators; D006801:Humans; D010565:Persuasive Communication; D011682:Purchasing, Hospital / Q000458:organization & administration*; D014481:United States