title: A comparison of response rate, data quality, and cost in the collection of data on sexual history and personal behaviors. Mail survey approaches and in-person interview.
abstract: The authors examined differences in rate of response, data quality, and cost between mail approaches and in-person interview in the collection of data on sexual history and personal behaviors. A sample of women from a midwestern United States university (n = 342) was identified from health service medical records as having been seen for a sexually transmitted disease (cases) or a contraceptive visit (controls) during the latter half of 1985. The women were randomly assigned to one of three data collection strategies. A total of 268 subjects (78%) participated. Results indicated no differences in validity by method of data collection or by case-control status but there were significant differences in completeness, cost, and response rates. In-person interviews resulted in more complete data than mail approaches, although all instruments had low proportions of missing data (0.001-0.006). Response rate differences were not found when data collection methodologies were compared (75-82%) but were found in case-control analyses. Cases were consistently less likely to participate and significantly less likely to respond by mail (p less than 0.05). The cost of the in-person interview was approximately four times that of the mail survey for the data collection. Implications of the case-control response rate difference suggest that mail methodologies, although low in cost, may introduce sampling bias in studies of sexually transmitted diseases.
authors.affiliation: American Institutes for Research, GHI/Physician Services, Minneapolis, MN 55414.
authors.forename: S J
authors.initials: SJ
authors.lastname: Rolnick
authors.forename: C R
authors.initials: CR
authors.lastname: Gross
authors.forename: J
authors.initials: J
authors.lastname: Garrard
authors.forename: R W
authors.initials: RW
authors.lastname: Gibson
mesh_terms: D000293:Adolescent; D000328:Adult; D015331:Cohort Studies; D003625:Data Collection / Q000191:economics / Q000379:methods; D005260:Female; D006801:Humans; D007407:Interviews as Topic / Q000592:standards*; D011897:Random Allocation; D012189:Retrospective Studies; D012494:Sampling Studies; D012650:Self Disclosure; D012725:Sexual Behavior; D012749:Sexually Transmitted Diseases / Q000523:psychology; D013333:Student Health Services