Public relations marketing: applying public relations techniques to the marketing mix.
Public relations plays an important role in the marketing mix. To use public relations effectively, marketers should become more familiar with its function and techniques.
Ristino
R J
RJ
Medical Center of Central Massachusetts, Worcester.
D003142:Communication; D003365:Costs and Cost Analysis; D004784:Environmental Monitoring; D006801:Humans; D008389:Marketing of Health Services; D011357:Product Line Management; D011641:Public Relations; D014481:United States