title: A need to market nursing's 'usefulness' as a profession.
abstract: The growing nursing shortage has pointed to the need for health care professionals and nurses in particular to understand general marketing principles. For nurses to be valued as competent and important health care professionals, they must continually market their 'usefulness' and work cooperatively with other professionals.
authors.forename: K M
authors.initials: KM
authors.lastname: Kane
mesh_terms: D006801:Humans; D008389:Marketing of Health Services; D009729:Nursing; D010371:Pediatric Nursing; D014481:United States